For a clothing store that has been a part of Estevan鈥檚 main drag for decades, Frank鈥檚 Menswear is getting a facelift, both in its interior design and selection. 鈥淥ur store will be another feather in Estevan鈥檚 core downtown,鈥� said Rhonda Donohoe, the store owner, 鈥渨e strive to make Frank鈥檚 Menswear a complete destination for men.鈥�
Since taking over the business one year ago, Donohoe has seen the business transform right in front of her eyes. The large selection of styles covers all occasions and its sizes, running from small to five-extra-large, are priced competitively. It is no surprise that in recent years, the store鈥檚 clientele has expanded to reach the business casual man to the trendy teenager.
Though the store鈥檚 selection may seem like its best asset, it is in fact its thoughtful staff that makes Frank鈥檚 Menswear stand out from other men鈥檚 stores. Take, for example, the staff鈥檚 decision to limit the quantity of a given style, 鈥渢o ensure you will feel like you have your own original look 鈥� even in a small town,鈥� Donohoe explained. Several reviews on Facebook and Yelp affirm the staff are professional and patient. The fun-filled and stress-free environment, Donohoe said, 鈥渃an only be credited to the wonderful clientele and great team that is being built inside.鈥�
The changes at Frank鈥檚 Menswear are a direct reflection of customer feedback. Time, diligence, and consideration are consistently explicated in the store鈥檚 objective to remain relevant. Through it all, it has evolved into one of Estevan鈥檚 most cherished style spots.
The business continues to grow with plans to dress up the exterior of the brick and mortar to match the inside aesthetic. There are also plans to bring Frank鈥檚 Menswear online this fall. 鈥淲e strive to be the best everyday,鈥� Donohoe said, 鈥渢his is just the beginning of many more plans to come.鈥�
