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Super Bowl commercials

The Super Bowl or what can be considered the ultimate battle between two NFL teams considered the best in the United States.
Kelly Running

                The Super Bowl or what can be considered the ultimate battle between two NFL teams considered the best in the United States. I like watching football, but I do find Canadian Football is better, to me it seems more challenging and I’m a Riders fan through and through. Although I do watch some NFL football and cheer for the Steelers when I do, I like how Canadian football is played.

                This is one of those, you may agree or you may not moments, but the rules of the CFL make the game a bit more difficult I think. You’ve got a larger ball which is harder to catch, a longer field, another man on the field, and only three downs to get the chains moved.

                The NFL, mainly the Super Bowl, however, has other things to watch. In my opinion the Grey Cup halftime shows aren’t usually anything compared to the Super Bowl and the commercials during the Super Bowl are sometimes even better than the game.

                This year I didn’t have a chance to watch Seattle and New England duke it out, but the next day looking through the news and watching video clips on YouTube I found numerous references to Super Bowl ads and virtually nothing saying who won the game.

                Despite the Super Bowl being a beloved football final, many people can’t seem to miss the halftime show and await the commercials often times visiting, texting, or talking on the phone instead of paying attention to the game.

                It’s kind of odd how that all developed. I’ve talked to people who don’t like football, but they’ll hold a Super Bowl party to enjoy the snack spread, a few drinks, and the halftime show. And if there are no hardcore football fans in the room they actually turn the game off once the halftime show is over.

                Canadians are also big on watching Youtube clips of these commercials because they aren’t shown in Canada all the time, so they go online to find them. Though this seems very materialistic and consumer-driven, I don’t know if the commercials are actually watched because the viewers are going to be purchasing that item. There’s a chance that a cute commercial like the Budweiser one where a lost puppy finds its way home, is just a cute commercial that people enjoy because they love puppies.

                Guaranteed, it gets a ton of coverage and gets their name out there a lot by having a Super Bowl ad, but sometimes the commercials don’t actually resonate with the product. I know Budweiser and Clydesdale horses have gone together in the past, but a lost puppy being protected by the horses on its way home isn’t going to encourage me to buy Budweiser… in fact I watched it and it only made me want to rescue a dog from a shelter.

                Oftentimes I find commercials do this, they focus on something cute or funny and completely miss the point of a commercial in my opinion. Instead of making people think about their product and be encouraged to buy it, people are only talking about their commercials even forgetting what brand was being advertised.

                Having said that, I do enjoy watching the commercials, but I find that they don’t always have the affect the companies would like on me as a viewer.

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