General Manager of Merit Ford, Joel Mryglod, was very excited to share the news that the Carlyle dealership earned the 2017 Ford of Canada President’s Award Diamond Club and Gold Award winners, attributing the prestigious award to the way his team approaches vehicles based on their motto, “Merit Ford drives life.”
“The President’s Award, Ford of Canada’s highest Dealership honour, is presented annually to those Dealerships who demonstrate outstanding achievement in Sales and Service Consumer Experience,” Mryglod explained.
“It’s based on our sales volume and last year our sales were nearly double the year before. We’ve worked really, really hard though to make sure we have the right people in the right place.”
“Our sales team – Dustin [Boutin] and Faron [Biesenthal] – are bubbly and fun, and very knowledgeable. At the service desk we have Kirk [Himmelspech] and Corey [Wilson]. We’ve moved JulieAnn [Paquette] and she’s our parts person, which is a new position to her as of 2017. So, we’ve tweaked the roles a little bit and have worked to their strengths.”
Mryglod added that the dealership has won the award in the past, but they were unable to track down the exact year it was earned.
For Mryglod the award wasn’t something they were looking to earn in his first year as General Manager, but the prestigious award is very much appreciated and reflects the support from the community.
“My dealer principles is to focus on community,” Mryglod stated. “Our focus in a small community is different than big city dealers because our neighbours are our customers. When I drive home, I’ll pull into my driveway and we’ll have serviced the guy’s vehicle beside me; so, if it’s not done right you’ve let your neighbour down. We take pride in working on our friends’ vehicles.”
“In January 2017 we created a new slogan, ‘Merit Ford drives life.’ In a small rural community you can’t do anything without a vehicle. I have three children and I drove my wife to the hospital each time. Whether you’re going to a job, to a leases, working on a farm, having to get to the city… without a vehicle none of that happens.”
“So, when we’re selling a vehicle or fixing a vehicle we feel like we’re making a difference and that came through last year to the point that Ford recognized it with this award.”
The focus on knowing your neighbours comes down to a life philosophy that Mryglod’s grandfather used to tell him: “If you take care of it, it will take care of you.”
“That message has come through the dealership in that if we take care of our community… then they’ll take care of us too.”