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Red Roof Realty focuses on technology to enhance client experience

Matterport Virtual Tours are an important part of Red Roof Realty's business.
Red Roof Realty
Carmen Farden, left, and Leanne Sorenson with Red Roof Realty.

CARLYLE - What is a Matterport Virtual Tour? 

Have you ever taken a virtual tour of a museum or hotel online? This is the same technology you can view The Louvre or Tombs in Egypt from the comfort of your home on your phone or tablet or with a set of 3D goggles. We at Red Roof Realty Inc. have been bringing this technology to our real estate listings for the past four years.   

With Matterport you can view the property by touchscreen or clicking on small circles that navigate you through the home. At any point you can also scroll 360 degrees and from ceiling to floor inside the property. You can also see a 360-degree dollhouse version of the property that has removed the exterior walls from the house and you can also see a 3D version of the main floor, basement and second floor, all at one time or each floor at a time. 

There are also floor plan views and you can compare the room sizes and their layout. Recently added is the measurement tool that is 99% accurate. You can measure room sizes, countertops or measure your existing furniture to see how it will fit in the space. 

Matterport is now giving options to virtually stage vacant property listings. We even have the option to order schematic floor plans which are great for either planning a renovation or drawing up engineered building plans.

I chose the Matterport Camera System as I was looking to upgrade my current camera. I started researching this newer technology and purchased this system back in 2018 when only a few brokerages were using this technology in Saskatchewan. 

Since using this system on our listings, we save time and costs for our clients by allowing them the convenience of viewing properties from the comfort of their own homes.

This technology keeps improving. This investment has been extremely helpful during COVID-19 lockdowns and restricted guidelines that Realtors followed for showing properties.  

Over the last six months, we have seen an uptake of buyers purchasing properties in our area from out of province. Three-dimensional virtual listings are a big tool that help a prospective buyer to see the property in great detail before deciding to make the trip to view in person.  

How does our camera work? We put a lot of time and effort in helping our clients prepare their property to be scanned by our camera. We want your home to showcase its best features. It generally takes anywhere from two to four hours to scan a property which is time well spent considering the finished product. 

Over the years, we have learned tricks of the trade as every property is unique. Our camera takes a 360-degree image approximately every three to four feet of your home and we generally take over 100 scans per property. Once we have recorded our scans, we upload this information directly to Matterport where they have a large computer system that processes the scans which returns to us a Matterport Space. 

From this, we then edit the scan, take our pictures for your listing and create a URL link to used on your listing and social media.  Realtor.ca is formatted to highlight a 3D tour over 2D pictures on a listing. We can add Matterport tags to the scan which are links that allow us to add a narrative about the property or link you to another website. 

We do not charge extra for this service and it is included in our listing fee. We also provide this service for other real estate brokerages to offer to their clients. We can scan your business, retail space, local museum, or showcase hotel rooms, Airbnb, and rental spaces.   

We have just purchased a secondary Matterport camera system for when we need to edit an existing Space or take a quick scan. 

If you have any questions on our services, please contact Leanne Sorenson for the Carlyle area at (306)-577-1213 or Carmen Farnden at (306)-485-7555 for the Oxbow area. Want to see a Matterport Space? Check out our websites and social media.

 

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