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Tiger vs Phil: Did Anybody Really Care?

TIGER VS. PHIL: DID ANYBODY REALLY CARE? By Bruce Penton Chances are good that you’re $19.95 wealthier today because you didn't plunk down that amount to watch the Tiger-vs.-Phil pay-per-view golf extravaganza — “The Match” — on the Friday of the U.

TIGER VS. PHIL: DID ANYBODY REALLY CARE?

By Bruce Penton

Chances are good that you’re $19.95 wealthier today because you didn't plunk down that amount to watch the Tiger-vs.-Phil pay-per-view golf extravaganza — “The Match” — on the Friday of the U.S. Thanksgiving weekend.

Call it what you want, but in my book it was the Friday Folly.

This is being written a few days before the 18-hole event in Las Vegas with $9 million scheduled to go to the winner, but it would be a surprise if the pay-per-view telecast generated $9 million in revenues.

This has to go down as the ultimate ‘Who Cares?’ event.

Tiger Woods is the biggest draw in golf, and his presence on the PGA Tour undoubtedly hikes ratings; viewing numbers skyrocket when he’s in contention.

Phil Mickelson has been a big name in the game for the past 25 years, but the narrative of this event shouldn’t have been a battle between two titans but a blast from the past — the Has Been (Mickelson) vs. the Best Player Ever (Woods, 10-15 years ago).

Any golf fan worth his sleeve of Titleists has seen far more of Woods and Mickelson than they’d ever want. The networks key on the two of them when they’re in competition, no matter their position in the field. It’s certainly understandable the networks go overboard on Tiger airtime, but it’s hard to believe too many people would spend $19.99 to see the two of them play when they’re visible in excessive amounts for free 12 months of the year .

Youth has taken over golf — Rory, Justin, Jon, Dustin, Rickie, Jason, Bryson, Jordan (last names not needed for the true golf fan) — yet the pay-per-view event features two guys in their 40s. Woods is still relevant — in fact, his comeback situation is one of the sport’s most intriguing stories — but Mickelson’s best days were about five years ago. As Rory McIlroy said, if this was 15 years ago, this head-to-head battle might be interesting, but excitement? Drama? Intrigue? No, no and no. I can think of nine million reasons not to care.

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