The Government of Saskatchewan has launched a province-wide, multi-media campaign encouraging Saskatchewan residents to stick it to COVID by getting vaccinated.
The Stick It To COVID campaign features real Saskatchewan people sharing their stories of why they are getting vaccinated and will roll out as part of a multi-faceted media plan to encourage Saskatchewan residents to get vaccinated.
The main 60-second advertisement is narrated by Regina ER Nurse Leah Sawatsky, who has worked on the front-lines throughout the pandemic and was one of the first people in the province to receive the COVID-19 vaccine.Ìý Launching on Monday, March 29, the ad thanks the people of the province for all of their efforts during the pandemic and calls on Saskatchewan people to roll up their sleeves for the COVID-19 vaccine when it is their turn.
Part two of the campaign will feature seven 30-second advertisements featuring 11 real Saskatchewan people. The seven supporting advertisements will launch in the days and weeks following the initial launch, and will provide a personal insight into what the COVID-19 vaccine represents to each of them.
The multi-media campaign will feature TV ads, radio, social media (YouTube, Facebook, Instagram, Spotify), billboards, washroom posters, newspaper ads and cinema ads.Ìý The campaign will run province-wide and include content broadcast by radio in Cree and Dene in northern Saskatchewan.
The advertisements feature the following Saskatchewan people.Ìý
George Reed - Rider Legend - Regina
Moni - Neonatal Nurse Practitioner - Regina
Leah Sawatsky - Emergency Room Nurse - ReginaÌý
Emily - Elder - Lac La Ronge Indian Band
Dr. Hassan Masri - ICU Physician - SaskatoonÌý
Richard - Retired - Saskatoon
Jenni - Teacher - Moose Jaw
Brad - Rec hockey player - Yorkton
Arlene - Home Care Aide - Weyburn
Darcy - Small Business Owner - Regina
Kyla - mother of immunocompromised child - Swift Current
Learn more about how to book your COVID-19 vaccine by visitingÌý.
To watch the first Stick It To COVID ad, visitÌý.
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