麻豆视频

SGI is launching a new impaired driving awareness campaign that asks the question 鈥淐ould you live with yourself?鈥�

The campaign, set to run throughout February, features a 60-second video that uses that tag line. That commercial will air on television, online and in cinemas, and there will be additional ads for radio, newspaper and billboards.

The TV ad was shown during a virtual campaign launch event Thursday morning for the media. In the ad, an individual who has had a few drinks at a bar imagines the consequences of driving through a crosswalk and killing two children.

The individual is then shown at his own kitchen table with his family, mulling over what he has done.

The ad ends with Linda and Lou Van de Vors, the parents of Jordan Van de Vors. Jordan, his wife Chanda and children Kamryn (age five) and Miguire (age two) were all killed in 2016 in a collision caused by an impaired driver.

In the ad Linda and Lou ask people not to drink and drive while holding a photo of their deceased loved ones.

鈥淚f you鈥檝e been drinking, please make the right choice to get home safely,鈥� says Linda. Lou adds: 鈥淵ou could save a life. Or an entire family.鈥�

Linda and Lou are now advocates against impaired driving and were part of the launch event on Thursday.

Like previous SGI awareness campaigns, this one again hammers home an emotional and hard-hitting message to viewers about the consequences of impaired driving. The campaigns have been effective in helping prevent impaired driving over the years, but SGI states that while other campaigns focused on legal or financial consequences, this one highlights the guilt and shame associated with impaired driving death.

鈥淲e don鈥檛 want anyone to find out what that feels like, and we don鈥檛 want anyone to lose their life because of something as preventable as impaired driving,鈥� said Minister Responsible for SGI Don Morgan at the news conference.

鈥淭he choice to drive impaired can alter your life and the lives of others. We all have a role to play when it comes to impaired driving, it starts with the decision to only drive sober.鈥�