Grocery shopping online is convenient. A convenience farmers fear could put them out of business.聽
A handful of grocery chains supply Canadians with food and, with online sales predicted to surge beyond the pandemic, they鈥檙e racing to adapt. That means a suite of expenses 鈥� warehouses, robotics, software development, delivery trucks 鈥� that farmers and processors say are being passed down to them. 聽
鈥淭his is coming from the imbalance of (market) power,鈥� said Michael Graydon, CEO of Food, Health, and Consumer Products of Canada, an association representing Canada鈥檚 food, beverage, and consumer products industries.聽
鈥淲hen you鈥檝e got over 80 per cent of grocery retail consolidated into five individual retailers, it gives them (significant market power). That鈥檚 the root cause of the issue.鈥澛�
Together, Loblaws, Sobeys/Safeway, and Metro make up 63 per cent of all grocery stores in the country.聽
That leaves farmers and food processors few options to get their products to market, and minimal negotiating power to set prices that reflect their costs of production. It鈥檚 a situation farmers say has contributed to skyrocketing farm debt in Canada and could have cascading impacts on Canada鈥檚 food supply chain.聽
鈥淭hat makes farmers less resilient, less able to adapt to climate change, less able to have the reserves they need to protect themselves from unexpected events like pandemics,鈥� said Darrin Qualman, director of climate policy and action for the National Farmers Union.聽
Canadian farmers have been increasingly pinched between rising costs for growing food and lower prices for years. They鈥檙e the only part of Canada鈥檚 food supply chain that is distributed across several thousand small businesses 鈥� a sharp contrast to heavy consolidation among both grocery chains and seed and fertilizer companies.聽
They鈥檙e also competing against producers in Mexico, the United States, and other countries where the cost of growing and processing food is cheaper, Graydon said. Eventually, farmers and processors can鈥檛 cut their costs any further. Unless they can convince domestic retailers that their food is worth a higher price tag, they鈥檙e forced out of business and that increases Canadians鈥� dependence on food grown across international borders or thousands of kilometres away.聽
Taken together, these forces have put farmers and processors in a difficult position, Graydon and Qualman agreed. A position that鈥檚 set to get worse as grocery chains race for online dominance, a competition best exemplified by a $3.5-billion e-commerce expansion project announced by Walmart Canada in July.聽
The company鈥檚 plans include renovating a third of its Canadian stores, building two new distribution centres to serve online customers, and incorporating robots and machine learning into its operations.
鈥淭his investment ensures we鈥檙e developing a supply chain that is the envy of the world. The better the supply chain, the quicker our customers can get the products they want,鈥� said John Bayliss, senior vice-president of logistics and supply chains for Walmart Canada in a written statement in July. Canada鈥檚 National Observer made multiple requests to Walmart for comment that were not answered by publication time.聽
The problem, Graydon said, is that the company has been clear the $3.5 billion won鈥檛 come from its coffers. Instead, it will be transferred down the supply chain as an 鈥渋nfrastructure fee鈥� applied to the price received by the food processors and farmers supplying the U.S.-based company.聽
鈥淭here鈥檚 been this tradition to improve profitability while (keeping prices low for consumers) by putting all the risk and responsibility (of expansion) back onto the suppliers,鈥� Graydon said.聽
That鈥檚 common among grocery chains across the country, he explained. What鈥檚 different with Walmart鈥檚 recent announcement is that the company told its suppliers directly it would be cutting into the prices suppliers received to fund the expansion project. And presented with few other places to sell their goods, producers don鈥檛 have much choice besides accepting the price cut and hoping they stay afloat. 聽
鈥�(Walmart) has just reported some of the best financial results in the history of their organization and is now putting what is traditionally the purview of the company themselves 鈥� capital investment in growth 鈥� onto its (suppliers),鈥� Graydon said.聽
聽Walmart saw its sales jump 10 per cent in the first quarter of 2020, a direct result of pandemic panic purchases, and the fastest pace of growth in almost 20 years.
Nor is it alone.
Monthly retail sales for Canadian grocery stores surged by about $2 billion above average during the first three months of 2020, reaching about $10.3 billion by April.
The bulk of this growth went to the country鈥檚 three major grocery chains 鈥� Loblaws, Sobeys/Safeway, and Metro 鈥� companies that are also surging into online shopping, Graydon said. They鈥檙e just less transparent about how they鈥檙e funding these expansion plans.聽
Even the federal government is concerned.聽
鈥淚t is unfortunate to see grocers impose these costly (expansion) fees during this pandemic, which fall on the thousands of Canadian food producers who are working hard to feed Canadians and support their communities amid many challenges,鈥� said Agriculture and Agri-Food Minister Marie-Claude Bibeau in an emailed statement.聽
鈥淔ood producers and processors, and their workers, have played a critical role during the pandemic.鈥澛�
However, she noted that 鈥渢erms of sale are generally the exclusive domain between suppliers and buyers, and these areas fall under provincial jurisdiction ... Given that unfair business practices, including as they relate to terms of sale, are addressed at the provincial level, we encourage our provincial and territorial counterparts to examine this matter.鈥澛�
The minister did not specify whether the federal Competition Act, which aims to 鈥渕aintain and encourage competition in Canada ... to ensure that small and medium-sized enterprises have an equitable opportunity to participate in the Canadian economy,鈥� could be applied in this context.聽
That doesn鈥檛 surprise Graydon.
鈥淭he problem is the way the Competition Act is established today,鈥� he said. The Competition Bureau, which administers the act, only looks at the consumer impacts of mergers and consolidation within an industry.聽
鈥�(The Competition Bureau) doesn鈥檛 look at the impact (of consolidation) on the supply chain supporting these retailers.鈥澛�
Impacts that the pandemic laid bare.聽
Two huge federally inspected meat-packing plants process about 80 per cent of all beef eaten in Canada. They鈥檙e preferred suppliers for Canadian grocery chains because only federally inspected meat can cross provincial borders, while consolidated processing capacity leads to economies of scale 鈥� and cheaper meat.
Both were hit hard by the pandemic, with one forced to close for two weeks to control a COVID-19 outbreak at the facility. That led to tumbling cattle prices, steers piled up in feedlots and farms across the country, and concerns of countrywide meat shortages, explained Qualman from the National Farmers Union.
That should be a wake-up call, Graydon said.聽
鈥淚t鈥檚 unfortunate that the competition laws in this country haven鈥檛 adjusted to the consolidation to protect the wider supply chain.鈥�
