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Greetings from NYC. Today, Apple will show us the future of consumer AI. We'll have continuing coverage of the Apple keynote and all of the important announcements from WWDC. One thing the rumor is probably right about is what hardware will be able to take full advantage of iOS 18. The consensus: iPhone 15 Pro and above. The 15 Pro and Pro Max are built with Apple's A17 Pro chipset; the 15 and 15 Plus use the older A16 Bionic, which likely cannot take advantage of all of iOS 18’s features. iPad and Mac users: calm down. If your device is running an M1 chip or later (we're up to M4 chips now in iPads and M3 chips in Macs), you'll be fine. Planned obsolescence? Only the most cynical would start there. We're more than a year and a half into the Generative Era, and we're living on the exponential. This transition is going to require investments in both hardware and software at an accelerated pace… but it's going to be worth it. As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s P.S. Heading to Cannes? Join us for the Brand Innovators/Shelly Palmer AI for Brand Marketers Summit hosted by Mastercard on June 17. . That evening, I'm co-hosting the Brand Innovators/Shelly Palmer Opening Night Gala at the with a special guest performance by Shaboozey. Request your invitation by replying to this emai |
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
